InfluenceRecommendations

Author:
Robert B. Cialdini, PhD
Buy on Amazon
Buy on Apple Books

About the book

If you're looking to understand the subtle yet powerful ways in which influence operates in our lives, "Influence" by Robert B. Cialdini, PhD, is a must-read. This book delves into the psychology behind why people say "yes" and how to apply these principles ethically in your everyday interactions. Cialdini, a renowned psychologist, presents compelling research and real-life examples that illustrate the six universal principles of influence. By mastering these concepts, you can enhance your ability to persuade others, whether you're in sales, marketing, or simply trying to improve your personal relationships. Reading this book will not only empower you to become a more effective communicator but also help you recognize when these tactics are being used on you.The book comes highly recommended by a diverse group of influential individuals, including activists, authors, and entertainers. Leaders like Nelson Mandela and Iman Gadzhi, alongside public figures such as Emma Watson and Mindy Kaling, have all endorsed this work. This eclectic mix highlights the book's relevance across various fields, from politics to entertainment. The recurring theme among these recommenders suggests a strong appreciation for understanding human behavior, making it a valuable read for anyone looking to navigate social dynamics more effectively.

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts.

What readers say about ‘Influence

Patrick O'Shaughnessy on Influence
Patrick O'Shaughnessy recommended this book on a blog post.

Charlie Munger on Influence
Charlie Munger recommended this book in the "Poor Charlie's Almanack" book.

Noah Kagan on Influence
"People can be influenced in their behaviors by many different tactics."

Ramit Sethi on Influence
Ramit Sethi mentioned this book on "The Tim Ferriss Show" podcast.

Tobi Lütke on Influence
"The most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential."

Andrew Wilkinson on Influence
"[One of] my most recommended business books."

Scott Adams on Influence
"100 percent of effective people seem to have read [this book]. In fact, it’s one of those things that when I meet somebody and they’re operating at a pretty high level, if you mention [this book], they’ve all read it."

Adam Robinson on Influence
Adam Robinson mentioned this book on "The Tim Ferriss Show" podcast.

James Clear on Influence
"[One of] the 10 best nonfiction books of all-time."

Close button
URL copied t clipboard.