PrinciplesRecommendations
About the book
#1 New York Times Bestseller.
“Significant...The book is both instructive and surprisingly moving.” —The New York Times
Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.
In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.
Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.
People recommending Principles
What readers say about ‘Principles’
Patrick O'Shaughnessy on Principles
“"Bridgewater’s infamous [book]."”
Doug McMillon on Principles
“"Greg Penner, our chairman, asked me to read it."”
Howard Marks on Principles
“"I think the guiding quote of the book is [one] from Mark Twain, 'History does not repeat, but it does rhyme.'"”
Reed Hastings on Principles
“"Had a profound positive impact on my leeadership style."”
Gary Vaynerchuk on Principles
“"The book's buzz and the reaction of the people has been overwhelming."”
James Clear on Principles
“"[One of] the 10 books with the most page-for-page wisdom."”
Naval Ravikant on Principles
“"As with most non-fiction, the meat was in the beginning."”
Marc Benioff on Principles
“"A masterpiece”
Tom Bilyeu on Principles
“"The most powerful business book I've ever read."”
Lex Fridman on Principles
“"A book I highly recommend."”
Marty Cagan on Principles
“"In my view, the most important business book of 2017."”
Austen Allred on Principles
“"So good."”
Kevin Systrom on Principles
“"I was blown away. It’s both a guide to life, a guide to business, and also I think an insight into [the author] and someone who’s built an amazing business."”
Diddy on Principles
“"[Ray Dalio]'s a great guy and has a great book out you all need to get called Principles. It’s a major key!!"”
Bryan Johnson on Principles
“"[The author] open sourced Bridgewater’s methods in [this book] and the results were good evidence that collectives can operate at higher levels when they are open and honest about and can see past their cognitive flaws."”






























































