The Macintosh WayRecommendations
Author:
Guy Kawasaki
About the book
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
People recommending The Macintosh Way
What readers say about ‘The Macintosh Way’
Naval Ravikant on The Macintosh Way
"[This book] led me into tech!"
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