Behind the CloudRecommendations
About the book
In less than a decade, how did salesforce.com go from a start-up in a leased flat to the world's fastest-growing software company? Marc Benioff, the visionary creator, chairman, and CEO of salesforce.com, reveals for the first time how he and his team devised and implemented new business, technological, and philanthropic models that were adapted to this period of unprecedented change.
Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate by showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry.
Benioff explains how he has motivated staff, converted consumers into advocates, utilized an ecosystem of partners, and allowed innovation to flourish in Behind the Cloud.
People recommending Behind the Cloud
What readers say about ‘Behind the Cloud’
Eric Schmidt on Behind the Cloud
"Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today."
David Sacks on Behind the Cloud
"I strongly recommend that all founders read Chapter 3."
Keith Rabois on Behind the Cloud
Keith Rabois recommended this book on a Medium blog post.
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