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About the book

The coauthor of The 22 Immutable Laws of Marketing shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas.

What readers say about ‘Focus’

Michael Hyatt - Book Recommendations (BookSelects)

Michael Hyatt on Focus
“Michael Hyatt recommended this book on his website.”

Ev Williams - Book Recommendations (BookSelects)

Ev Williams on Focus
“On the "books read" section of Ev Williams' GoodReads profile.”