The Long TailRecommendations
About the book
The New York Times bestseller that introduced the business world to a future that's already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year.
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.
People recommending The Long Tail
What readers say about ‘The Long Tail’
Ev Williams on The Long Tail
On the "books read" section of Ev Williams' GoodReads profile.
Eric Schmidt on The Long Tail
"[The insights in this book] continue to influence Google's strategic thinking in a profound way."
Seth Godin on The Long Tail
"There aren’t many books I haven’t written that I wish I had written and this is one of them."
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