About the book
The world of sales is a $500 billion industry that employs over 15 million people in the US alone. However, only a handful of colleges offer degrees in sales and most MBA programs don’t offer a single sales class.
Business executives and investors have realized that a good sales team will make or break your business. As data and technology become cheaper to access, and more Well-educated people choose careers in sales; the world of sales is undergoing a massive transformation. Consider this book your degree in modern sales. I call it Sales Hacking.
In Hacking Sales, you’ll learn how to build a fully streamlined sales engine using new technology built for salespeople along with innovative new techniques. I showcase over 150 tools throughout the book, as we walk through the processes behind building an fully efficient sales machine. Some of them include:
- Building your Ideal Customer Profile
- Finding theses Ideal Customers by the thousands
- Getting Contact Info at Scale
- Different Strategies for Targeting Prospects
- How to Properly Segment Lists for Mass Emailing
- Building, Testing, Measuring, Optimizing Email Campaigns
- Hiring, Training, Managing Outsourced Sales Development Teams
- Best Practices for Nurturing Leads
- Negotiations, Objections, and Closing the Deal
- The Art of Getting Referrals During the Honeymoon Period
- Plus Bonus Material and Much More
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