Crossing the ChasmRecommendations
About the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
People recommending Crossing the Chasm
What readers say about ‘Crossing the Chasm’
Ev Williams on Crossing the Chasm
“On the "books read" section of Ev Williams' GoodReads profile.”
Ron Conway on Crossing the Chasm
“"Bestselling guide that created a new game plan for marketing in high-tech industries."”
Seth Godin on Crossing the Chasm
“"Helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard."”
Aaron Levie on Crossing the Chasm
“"[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company."”
Changpeng Zhao on Crossing the Chasm
“"Has helped me hone my message with regard to talking about Binance to the world."”
Chris Dixon on Crossing the Chasm
“Chris Dixon recommended this book on Twitter.”
Bill Gurley on Crossing the Chasm
“"All entrepreneurs should read."”
