Made to StickRecommendations
About the book
"Made to Stick" by Chip & Dan Heath is a must-read for anyone looking to enhance their communication skills and make their ideas resonate. This book dives into the principles that make an idea memorable, providing practical insights for professionals, educators, and marketers alike. The authors share engaging stories and real-life examples that illustrate their concepts, making the content relatable and easy to apply. Whether you're crafting a presentation, writing a blog post, or pitching a new idea, the strategies outlined in this book will help you convey your message more effectively and ensure that it sticks with your audience long after they've heard it.The book has been recommended by a diverse group of influential figures, including authors, filmmakers, entrepreneurs, and journalists. This eclectic mix of professionals highlights the book's broad appeal and relevance across various fields. The repeated recommendations from activists, artists, and technology leaders suggest that "Made to Stick" resonates particularly well with those who strive to communicate compelling ideas and drive change. Their backgrounds in creative and innovative industries likely inform their appreciation for the book's insights on effective communication, making it a valuable resource for anyone looking to make an impact.
NEW YORK TIMES BESTSELLER.
The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
People recommending Made to Stick
What readers say about ‘Made to Stick’
Brian Armstrong on Made to Stick
"How to make your message memorable so it will spread."
Andrew Wilkinson on Made to Stick
"Our marketing bible."
Ev Williams on Made to Stick
On the "books read" section of Ev Williams' GoodReads profile.
Sahil Lavingia on Made to Stick
Sahil Lavingia recommended this book on Notion.
Changpeng Zhao on Made to Stick
"Informs a lot of our public outreach in terms of making our services more essential for our users."
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