Measure What MattersRecommendations
About the book
"Measure What Matters" by John Doerr is a pivotal read for anyone looking to improve their strategic planning and execution skills. Doerr introduces the concept of Objectives and Key Results (OKRs), which has been instrumental in driving success for top companies like Google. This book not only outlines the framework but also provides real-world examples of how implementing OKRs can lead to measurable outcomes. Whether you're a business leader, a team manager, or an entrepreneur, this book equips you with the tools to set clear goals and achieve them effectively. The engaging storytelling and practical insights make it accessible to readers at all levels, helping you to align your team around shared objectives and foster a culture of accountability.The book comes highly recommended by a diverse group of influential individuals, including business leaders like Michael Bloomberg and Bill Gates, as well as creative figures such as Olivia Wilde. This blend of entrepreneurs, educators, and media personalities highlights the book's broad appeal across various sectors. The frequent endorsements from technology and business experts suggest that the principles outlined in "Measure What Matters" resonate strongly with those seeking to enhance performance and drive meaningful change within their organizations.
#1 New York Times Bestseller
Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.
In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered.
Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked.
In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization.
The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
People recommending Measure What Matters
What readers say about ‘Measure What Matters’
Sheryl Sandberg on Measure What Matters
"Shows how any organization or team can aim high, move fast, and excel."
Jim Collins on Measure What Matters
"Deserves to be fully embraced by every person responsible for performance, in any walk of life. [The author] makes Andy Grove a mentor to us all."
Walter Isaacson on Measure What Matters
"The most important venture capitalist of our era reveals a key to business innovation and success."
Marty Cagan on Measure What Matters
"Does a good job overall
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